Al Johara / Vodafone Qatar

Taking inspiration from the Vodafone rhombus, we have designed a grid from which the diamond shaped logo was extracted. Besides being the interpretation of the brand (AL JOHARA), the diamond is symbolic—it’s a feminine element; it refers to wealth and luxury; it’s made by multiple lines, suggesting connections. This logo would be applied to different elements such as agendas, letter heads, business cards, iPads, phone covers, etc. Furthermore, as the ladies meetings will be held in houses, we will brand a bottle of custom-made perfume that will be given to the host of the gathering.
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