HOW IT WORKS
By creating a series of prints showing a group of Qatari dolls (inspired from the Russian dolls), representing a family, a group of friends, etc. One of the dolls has psoriasis, and the message, aiming to dedramatize the situation, explains that psoriasis is not contagious, and invites people to communicate and interact ‘normally’ with the patients who has it. This concept can be applied on different objects, all related to Qatari culture, to communicate different stories/situations: on cups of coffee/tea/karak (symbolizing social events, work environment, women/men gatherings, etc.). The immaculate look and feel of the visuals is very relevant to the clinical/hospital ambience.